Solving real problems, one shipped product at a time.
I bridge the gap between strategy, daily AI-accelerated building, and human-centered design—one shipped product at a time.
- 8 yearsIn technical product organizations

Nicasio González, V
Product Manager
Energetic and dedicated product manager currently working in e-commerce platform tooling, agentic workflows, and API integration for a $300B global technology infrastructure + computing company.
Austin, TX
Where I've Worked
Fundamental Pillars
Foundations of My Craft
- Directing Products End-to-End
What I Do
I build capabilities that can extend into products to delight users. I take ideas to working software by advising the architecture and product decisions while AI handles the code. Then I reuse proven structures across new customers and industries.
- Discovery
- Research, Design, & Engineering
- Implementation & Intergration
- Data & Rapid Prototyping Fluency
What I Know
I’ve spent years close to the systems that decide what customers see, from NXP’s ML-adjacent hardware to Dell’s personalization and search. My value is knowing what those systems need and the trade-offs behind them.
- Personalization systems
- Foundational data
- Technical translation
- Customer-First Commerce Storytelling
How I Do It
I "trial balloon" products by learning how they land with the target audience/market before they’re built. My advertising and film training, sharpened by years in Dell merchandising, gives me instinct for attention, placement and conversion.
- Product Sense
- Merchandising instinct
- Outcome-led messaging
Selected Work
Featured Projects
A selection of projects across platform systems, product data, and AI-built tooling.
ShippedTerra South Engineering
TSE Tracker
-90% invoice creation timeDirected Claude Code and Cursor to build a job, invoicing, statement, and collections system replacing a Microsoft Access database and manual spreadsheets — cutting invoice creation time 90%.
- Claude Code
- Cursor
- Shipped
Dell Technologies // Commerce Platform
Three-Application Platform Migration
300+ defects closed in six monthsUAT quality gates on a three-application platform migration delivered in Agile sprints against a 12-month deadline — 300+ defects closed in six months, internal user satisfaction up 30%.
View Case Study
Reach Me
Interested in a platform product manager for catalog, taxonomy, and internal tooling? Let's talk.